Our Story

Our Story


Bare Ritual Veteran operated & owned

We focus on a single product. We ensure honesty in our approach.

Bare Ritual began from a straightforward frustration. Walk through the men's aisle and you'll find that nearly every jar contains mostly water, synthetic filler, and a label that's unreadable. We created the exact opposite.

As skin ages, it produces less of its own oil. It appears older, dry, and rougher than it should be. Skin absorbs beef tallow instead of leaving it on the surface, as it is the most natural counterpart to that oil. One balm. That's the entire concept.

One formulation Four key components Engineered for male use
Note from the Founder
Marcus Henderson, Founder of Bare Ritual Marcus H. Founder

I rendered service. I maintain certain criteria. This is why I developed it.

Four years of military service. With low standards, you don't last long, and this remained unchanged after I left.

I then examined what men were applying to their skin. Water as the leading ingredient. I couldn't pronounce the synthetic fillers. Products priced at eighty dollars that accomplished nothing. The entire industry is based on BS, with men paying for it twice.

It gets worse. Synthetics classified as endocrine disruptors, such as parabens and phthalates, are commonly found in most men's moisturizers. Read my label after looking it up.

I built something that I would actually use. Four ingredients: raw honey, olive oil, beeswax, grass-fed beef tallow Nothing synthetic, nothing unnecessary, nothing that's not required.

If the product does not function as intended within 90 days, I will return every cent. No return needed, no forms to submit. I'm so confident because I use it every day without fail.

Marcus Henderson signature

Marcus Henderson

Bare Ritual Founder · Veteran

The Standard

What is included. What remains excluded.

In the jar

  • Beef tallow from grass-fed cattle
  • Raw honey
  • Beeswax of organic origin
  • Olive oil

Never in the jar

  • Water is excluded
  • No synthetic fillers are used.
  • No phthalates or parabens.
  • No scent concealment
  • No nonsense

Check the label. That's the whole message.

Over 470,000 jars have been sold.
4.8 average rating
VeteranOwned & operated
Money-back guarantee within 90 days

For men who read the label, it is built.

We'll return every cent if it fails to meet your needs within 90 days. No return needed, no forms to fill out.

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